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Copywriter, Toronto
Heir Richie
Ore-Ida
Right before March Madness, BYU star Richie Saunders revealed that his great-grandpa invented Tater Tots and founded Ore-Ida. Within 48 hours we made Richie the face of the brand. We dropped new additions before every BYU game including a Tot Clock (inspired by basketball's 30 second shot clock) that gave fans 30 minutes to take home free Tots every time BYU took home a W in the tourney.
CD Damon Crate
CW Loraya Hrynkiw, Adam Vanderkolff
AD Amber Osmond
CC Sam Bird
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